If you want to persuade someone that something is inherently good, you first have to help them understand it. And imparting understanding can be quite a challenge given the complex and emotive nature of some topics.
This is why I love the art of of analogy.
Analogies and metaphors work by harnessing the power of comparison and similarity to make complex problems and concepts inherently more approachable. They essentially help someone get to that “ah ha” moment without having to fully understand the scope of the original problem.