I can’t recall exactly what led me down this path, but I recently ended-up poking around in Google Trends at various search terms related to the health and fitness industry. Some things were not all that surprising. Like the huge spike in people searching for “keto diet” and “low carb”. But other trends made less sense to me, like the significant drop in people searching for “bodybuilding”.
It’s easy to get sucked in to playing with the Google Trends search tool, especially when you start playing with geography. So click this link at your own risk.