Why Visceral Shift?

A number of people have asked me why the blog is called Visceral Shift, so I thought I’d take a minute to explain. Truth be told, domain availability is always a factor in these things, so in part, this was a name that was simply available. But there is additional meaning…

Aside from sounding absolutely awesome, the word visceral has a couple of meanings to me and this blog. First, there’s the health and fitness connotation. Visceral fat is one of the nastier kinds of body fat; it’s the fat fills your body cavity, distending your abdomen and enveloping your organs. Second, there’s the more formal definition: Relating to deep inward feelings rather than to the intellect … that deep-rooted, instinctual emotion that often controls how with think and feel, despite having facts to suggest otherwise.

Building on those two associations, Visceral Shift:

  • Shifting, eliminating that that visceral body fat
  • The constant shift of guttural, instinctual emotion that drives some of our choices

There you have it. Maybe not as deep an meaningful as you might have hoped, but there is meaning there, none the less. Enjoy!

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