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Three reasons you’re not building muscle

When you’re new to the gym, just about anything will add muscle to your body. You can simply show-up, try hard and see some pretty decent results. But once the golden period is over and all those newbie gains have dried-up, why can it seem so hard to build any muscle? 

Well it goes without saying that if building muscle were easy, we’d all be walking around jacked and invisible lat syndrome would not be a thing. And while there are a lot of variables that go into building muscle, the core principles are well understood and time-tested. 

In my experience as a trainer and as someone that’s been around the gym for almost thirty years, here’s three common reasons why you’re not building muscle. 

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Saving pennies in a piggy bank

The first wealth is health

If you want to persuade someone that something is inherently good, you first have to help them understand it. And imparting understanding can be quite a challenge given the complex and emotive nature of some topics.

This is why I love the art of of analogy.

Analogies and metaphors work by harnessing the power of comparison and similarity to make complex problems and concepts inherently more approachable. They essentially help someone get to that “ah ha” moment without having to fully understand the scope of the original problem.

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Why I’m giving-up a seven figure income to help people look great naked

Now that sure is a splashy headline, and maybe it’s the only reason you clicked through to read. But if you’ll give me the benefit of the doubt, I’ll show you that it’s fundamentally true. Perhaps most importantly, I’ll tell you the why of that decision and how that could be important if YOU decide you want to look great naked.

For the last eight-plus years I’ve worked as a professional engineering manager and career coach for YouTube and Google. Prior to that, another two decades in software engineering and management.

So let’s get it out of the way, shall we?

Seven figures, you say?

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